Website optimization - KPIs
Intro Optimizing the overall platform performance is a cross-disciplinary effort. It includes targeting the right audience on the essential channels with the right content (SEA / Adwords). It’s about improving the connection between what the audience sees off-platform and what they encounter once landing on the platform (Campaign / Traffic management). Lastly it’s about the quality and completeness of all the content we serve on the platform (SEO / Content & Web Management)....